— Health, Exercise & Research Center
Sport & exercise science, built on evidence.
Earn internationally recognized qualifications.
Receive evidence-based performance services.
Access original research.
Education · Strength · Research
Dubai, UAE
— WHY HERC
INTERNATIONALLY RECOGNISED QUALIFICATIONS.
HERC is a Dubai-based Health, Exercise & Research Center that brings education, research and professional practice together through three interconnected pillars: Education, Strength and Research.
We give coaches and fitness professionals access to internationally recognised qualifications shaped by current evidence and real-world experience.
P01 – Education

Professional education designed to turn scientific knowledge into practical skills.
Explore Education
P02 – Strength

Evidence-based coaching, assessment and performance delivered in real-world settings.
Explore Strength
P03 – Research

Research that questions, tests and advances the way health and performance are understood.
Explore Research
ACCREDITATION · PROFESSIONAL RECOGNITION · ACADEMIC & RESEARCH CONNECTIONS


— HERC’S EDUCATION / 01
BUILD YOUR CAREER IN
SPORT & FITNESS.
Internationally recognised qualifications and professional courses in strength & conditioning, personal training, sports massage and specialist areas of practice.
Q01

STRENGTH & CONDITIONING
Entry-level through advanced S&C education for coaches working with athletes and teams.
Explore Strength & Conditioning
Q02

SPORTS MASSAGE THERAPY
Professional Sports Massage qualifications and specialist education for practitioners.
Explore Sports Massage Therapy
Q03

PERSONAL TRAINING
Level 2 → Level 3 → Advanced Level 4. A clear pathway from entry qualification to advanced practice.
Explore Personal Training
Q04

SPECIALIST QUALIFICATIONS
Nutrition, Pre & Post Natal training and other specialist professional qualifications.
Explore Qualifications
STRENGTH & CONDITIONING LEVEL 4
SEPTEMBER 2026
REGISTRATION OPEN
SPORTS MASSAGE THERAPY LEVEL 3
SEPTEMBER 2026
REGISTRATION CLOSED
— HERC’S Education / 02
ADVANCE YOUR SKILLS.
Short courses, workshops and specialist certificates for coaches, trainers and healthcare professionals.
4-hour workshop
RAMP Method
6-hour practical program
Speed & Agility Specialist
8-hour certificate
Blood Flow Restriction Training
6-hour course
Fitness Assessment
Lecture
Modern Recovery
Lecture
Resistance Training Program Design
— HERC’S STRENGTH
HERC PERFORMANCE SERVICES.
Evidence-based coaching, performance testing and training solutions designed to help athletes, teams and individuals improve strength, movement and physical performance.
Personal Training
Individualised, evidence-based coaching for real, lasting results.
Assessment & Screening
Data-driven testing to guide smarter training.
Sport Performance
Evidence-based support for athletic development.
Physical Therapy
Rehabilitation and injury prevention for long-term performance.
Nutrition
Practical nutrition strategies to support your goals.
Online Coaching
Expert guidance, wherever you are.

— HERC’S Research
We don’t just teach the research.
We contribute to it.
Original findings, an active research team, and open projects that feed directly back into what HERC teaches.
Original Research
Effects of Blood Flow Restriction Training After Anterior Cruciate Ligament Reconstruction with Hamstring Autograft on Tendon Regeneration and Physical Properties of the Donor Hamstring Muscle: A Randomized Double-blind Sham-controlled Trial
Effects of Blood Flow Restriction Training After Anterior Cruciate Ligament Reconstruction with...
Student’s Mental Health Profiles and Their Association with Health Behaviors and School Satisfaction in Dubai-Based British Curriculum Schools
Students’ Mental Health Profiles and Their Association with Health Behaviors and School...
Monitoring external and internal training and match loads in professional soccer players during excessive heat stress
Monitoring external and internal training and match loads in professional soccer players during...
RESEARCH TEAM

Z. Banicevic
Head of Research, Exercise Physiology

I. Banicevic
Research Lead, Strength & Conditioning

M. Alimoradi
Research Lead, Rehabilitation Science
— Social Proof
What Our
Students Say.
See what students, coaches and fitness professionals say about their experience with HERC.
— your next step
READY TO GET STARTED?
Explore internationally recognised qualifications or hire a HERC coach.
