— Health, Exercise & Research Center
Sport & exercise science, built on evidence.
Earn internationally recognized qualifications.
Receive evidence-based performance services.
Access original research.
Education · Strength · Research
Dubai, UAE
— WHY HERC
INTERNATIONALLY RECOGNISED QUALIFICATIONS.
HERC is a Dubai-based Health, Exercise & Research Center that brings education, research and professional practice together through three interconnected pillars: Education, Strength and Research.
We give coaches and fitness professionals access to internationally recognised qualifications shaped by current evidence and real-world experience.
P01 – Education

Professional education designed to turn scientific knowledge into practical skills.
Explore Education
P02 – Strength

Evidence-based coaching, assessment and performance delivered in real-world settings.
Explore Strength
P03 – Research

Research that questions, tests and advances the way health and performance are understood.
Explore Research
ACCREDITATION · PROFESSIONAL RECOGNITION · ACADEMIC & RESEARCH CONNECTIONS


— HERC’S EDUCATION / 01
BUILD YOUR CAREER IN
SPORT & FITNESS.
Internationally recognised qualifications and professional courses in strength & conditioning, personal training, sports massage and specialist areas of practice.
Q01

STRENGTH & CONDITIONING
Entry-level through advanced S&C education for coaches working with athletes and teams.
Explore Strength & Conditioning
Q02

SPORTS MASSAGE THERAPY
Professional Sports Massage qualifications and specialist education for practitioners.
Explore Sports Massage Therapy
Q03

PERSONAL TRAINING
Level 2 → Level 3 → Advanced Level 4. A clear pathway from entry qualification to advanced practice.
Explore Personal Training
Q04

SPECIALIST QUALIFICATIONS
Nutrition, Pre & Post Natal training and other specialist professional qualifications.
Explore Qualifications
STRENGTH & CONDITIONING LEVEL 4
SEPTEMBER 2026
REGISTRATION OPEN
SPORTS MASSAGE THERAPY LEVEL 3
SEPTEMBER 2026
REGISTRATION CLOSED
— HERC’S Education / 02
ADVANCE YOUR SKILLS.
Short courses, workshops and specialist certificates for coaches, trainers and healthcare professionals.
4-hour workshop
RAMP Method
6-hour practical program
Speed & Agility Specialist
8-hour certificate
Blood Flow Restriction Training
6-hour course
Fitness Assessment
Lecture
Modern Recovery
Lecture
Resistance Training Program Design
— HERC’S STRENGTH
HERC PERFORMANCE SERVICES.
Evidence-based coaching, performance testing and training solutions designed to help athletes, teams and individuals improve strength, movement and physical performance.
Personal Training
Individualised, evidence-based coaching for real, lasting results.
Assessment & Screening
Data-driven testing to guide smarter training.
Sport Performance
Evidence-based support for athletic development.
Physical Therapy
Rehabilitation and injury prevention for long-term performance.
Nutrition
Practical nutrition strategies to support your goals.
Online Coaching
Expert guidance, wherever you are.

— HERC’S Research
We don’t just teach the research.
We contribute to it.
Original findings, an active research team, and open projects that feed directly back into what HERC teaches.
Original Research
A Personality Trait’s Influence On Weight Loss Maintenance
A Personality Trait’s Influence On Weight Loss MaintenanceA brief overview of personality traits...
In The Heat Of The Olympics
In The Heat Of The OlympicsAs a result of the high metabolic heat production and heat gain by...
Postactivation Potentiation: On The Verge Of New Approach
Postactivation Potentiation: On The Verge Of New ApproachIn the July issue of Strength and...
RESEARCH TEAM

Z. Banicevic
Head of Research, Exercise Physiology

I. Banicevic
Research Lead, Strength & Conditioning

M. Alimoradi
Research Lead, Rehabilitation Science
— Social Proof
What Our
Students Say.
See what students, coaches and fitness professionals say about their experience with HERC.
— your next step
READY TO GET STARTED?
Explore internationally recognised qualifications or hire a HERC coach.
