Dubai Active Show will take place at Zabeel Halls 1, 2, 3, and Hall 1 at Dubai World Trade Center from 28th to 30th October. This three-day event is expected to attract more than 30,000 fitness consumers and industry professionals from around the world.

Dubai Active Show (DAS) is the Middle East’s leading Fitness Industry event. This event consists of Dubai Active Industry and Dubai Muscle Show.

Dubai Active Industry is the only tradeshow in the Middle East focusing on health, fitness, and wellness. The event is dedicated to fitness professionals, and it provides opportunities for business development, networking, education, and training. A total of four summits will take place under its umbrella: the Middle East Fitness Business Summit, the Exercise Professionals Summit, the Future Wellness Summit, and Startup Talks. Additionally, there will be a Hosted Buyers Lounge, Networking Lunch, and a Startup Challenge.

For the Middle East Fitness Business Summit agenda, click HERE.
For the Exercise Professionals Summit agenda, click HERE.
For the Future Wellness Summit agenda, click HERE.
For the Startup Talks agenda, click HERE.

In parallel to Dubai Active Industry, Dubai Muscle Show will be the Middle East’s Leading Fitness & Bodybuilding event, gathering more than 600 athletes. The two main events will be the Dubai Muscle Classic and the Emirates Strength Strongman competition.

Dubai Muscle Classic is a fitness and bodybuilding competition organized in collaboration with IFBB Pro Elite. To find more details, click HERE.

Emirates Strength Strongman is the strongman competition. To find more details, click HERE.

To book your tickets for some of the days/events or all of them, click HERE.

HERC’s Education Department will participate in the UAE Exercise Professionals Summit at Dubai Active Show in the upcoming weekend. The agenda for the two-day conference will include topics such as nutrition, movement, holistic health & wellness, innovative training methods, sales tactics, and more. A wide range of health care professionals can attend the Summit, including personal trainers, fitness instructors, coaches, physical therapists, and more. On both days, attendees registered with UAE REPs can earn up to 10 REPs Continuing Professional Development (CPD) points.

Our CEO & Founder, Zeljko Banicevic, will be lecturing on the exciting and trendy subject of Science Behind Modern Recovery. The interest in recovery strategies is growing exponentially. While science is trying to keep pace with new technologies entering the market, this workshop will answer the question of what really works and what’s worth doing.

Questions answered include: 

• Are saunas, compression garments, and ice immersion good for recovery?
• Do sports massage work?
• Are vibration techniques like massage guns effective? 
• What about EMS for recovery? 

Attendees will also find out the real “science” of recovery, recovery technologies, which ones work best, and how to design a recovery program.

We are inviting you to attend this presentation and get the latest information, backed by science, in the field of recovery.

To register and buy a ticket, please click HERE.